Cortera Case Study

How to Increase Revenue 10% with B2B Purchase Data

Learn how to improve lead-to-opportunity conversion and sales closure rates.

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Read this case study about a national third party logistics provider (3PL) that used information about actual company buying trends to dramatically improve sales and marketing.

Traditional sources such as SIC codes, demographic information and modeled revenue data provide insufficient prospect information. By using relevant information on actual customer buying behavior, 3PL's management focused sales resources exclusively on qualified, high-value revenue opportunities–to improve effectiveness and closure rates.

Learn how they managed to improve sales and marketing processes to:

  • Increase year-over-year revenue by 10%
  • Pass only qualified leads to sales
  • Improve sales effectiveness and closure rates
  • Reduce customer acquisition costs

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